THE BLUE OCEAN COPY PROCESS
5 Steps to improved KPIs on your Landing Pages, Emails and Website Pages.
STEP 1: RESEARCH & DATA COLLECTION
Gathering Data-Driven Conversion & Positioning Insights
Data insights are the new gold and the key to unlocking your higher returns. The tricky part is evaluating what data is useful (both qualitative and quantitative data) through hypothesis testing and QnA.
Research is time-consuming yet extremely beneficial.
Benefits of Stellar Research Insights:
Creating Improved conversion rates and reaching your goals.
Entering Uncontested market space
Improving Customer Acquisition & Loyalty
Goal: to get the Right Message in the Right Order to maximize conversions.
STEP 2: CUSTOMER JOURNEY MAPPING
Finding The Best Path To High Conversions
You can't convince anyone of anything without first understanding their context using empathy.
Knowing where people are at mentally in their buying decision plays a major role in what message to show them in order for them to resonate and it could make or break your goals.
Conversion Rates, Sales and other KPIs are heavily impacted by your customers' stage of awareness.
The Goal: to understand the experience your prospect goes through before arriving at your marketing assets (Web page, Landing Page, Email) to enter the conversation to maximize the persuasion of your message.
STEP 3: WRITING, EDITING & WIREFRAMING
High Impact Words That Sell & Crush Your Goals
An Output of Data collection optimized for CRO, UX and Heuristic Advantages.
The data is assembled into convincing arguments that move your prospect through a series of micro-conversions so that we get that YES when it matters most.
Blue Ocean Conversion Copy Makes Use of:
Persuasion Techniques and Heuristics.
Copywriting Formulae and Direct Response Marketing Principles.
Conversion Rate Optimization Techniques.
User Experience Best Practices.
Compelling Story Telling.
I present the Blue Ocean Conversion Copy in a meeting prior to implementation to ensure a comprehensive understanding of why these words will sell and crush it!
STEP 4: A/B TESTING
Understand Why It Works and Learn Profitable Insights.
Proven data-insights and validated learning is what we are after.
Solid evidence supporting the hypotheses made in the writing stage must be validated.
We test with the intention to drive more conversions and the goal of learning...
Hypotheses will be tested and validated.
The test will run for a period of 2 weeks in which copy and/or layout could be revised.
The Goal: to learn what works and what could work better when it comes to crushing your goals.
STEP 5: CONTINUAL ROI MONITORING & THE BLUE OCEAN GUARANTEE
Making 100% Sure You Reach Your Goals.
Upon completion of our project - If the conversion rates and key metrics are not improved to standard. I will work with your team to improve rates to agreed-upon levels for a period of 3 months/ 90days until your landing page is converting as promised.